Panorama Business Intelligence software is focused around it’s flagship Novaview product.
Founded in 1993, Panorama developed the original OLAP technology. It sold this to Microsoft in 1996, in what many considered to be a potential future marriage.
Unfortunately this marriage never happened. Panorama continued to gain in strength and in 2008, Microsoft acquired ProClarity corporation, thereby removing any possibility of a future tie up with Microsoft.
Panorama’s flagship product, Novaview, is a product suite which includes analytics, report, dashboard, data visualization and a business modeling application. Panorama has continued to build upon its extensive OLAP expertise and has a a unique selling point as the only pure MDX-based BI solution that works across numerous platforms including: SQL Server Analysis Services, SAP NetWeaver BI, Oracle, Sybase, IBM DB2, HP Neoview, Hyperion Essbase, Teradata, Siebel Analytics and Netezza.
Perhaps uniquely for a Business Intelligence reporting solution, Panorama business intelligence does not require any data extraction or an additional metadata layer. This is significant as it greatly reduces potential development time and ongoing maintenance and support of a middle tier as well as allowing companies to leverage their existing investments in BI technology.
More recently Panorama has collaborated with Google by embedding a number of its BI applications inside Google Applications. Google is aiming to enter the ‘online office’ market, and by collaborating with Panorama, it looks like it is going to adding some powerful analytical BU capability to it’s spreadsheet product.
Going forward, Panorama Business Intelligence is working on an innovative Software as a Service (SaaS) BI solution designed to help customers build cloud-based data warehouses and OLAP cubes for various
analytical needs.
Considering that Panorama is one of the smaller pure play BI players, its strong product base and innovation, places it in a very strong position.